Project Overview
The Objective was to Increase marketing opportunities by providing awareness of and access to special offers within the Bank of America mobile app. We created a dynamic template for Special Offers after signing out of the mobile.app. The goal was to create a a flexible template with dynamic components. We improved the previous basic 5-7 template experience in online banking.
The Solution was to create a single, highly flexible template based on interchangeable components to accommodate the varying needs of any type of offer.
The Timeline was about 3 months from kickoff to delivering the template to development. One of your key accomplishments on the project was creating the highly detailed and comprehensive 46 page deck in a short time frame.
The Solution was to create a single, highly flexible template based on interchangeable components to accommodate the varying needs of any type of offer.
The Timeline was about 3 months from kickoff to delivering the template to development. One of your key accomplishments on the project was creating the highly detailed and comprehensive 46 page deck in a short time frame.
- The SASO ( Splash screen after Sign Out ) was a new feature for the Mobile app
- The SASO Document is a comprehensive Style-guide/ Framework template for Special Offers
My Role
- User Experience
- User Interface
Wireframe
Template Visuals
